Apple fans have long awaited the arrival of a MacBook Air with an OLED display, but the wait just got even longer. Initial reports suggested the highly anticipated model would launch in 2026, but the release was later delayed to 2027. Now, according to a report from The Elec, the OLED MacBook Air has been postponed once again—this time to 2029.
Why the Delay? The M4 iPad Pro Takes the Spotlight
Apple’s struggles with OLED technology adoption seem to stem from the lukewarm reception of its M4 iPad Pro models, which debuted at the “Let Loose” event in May 2024. These 11-inch and 13-inch iPad Pro models were among the first to feature OLED displays, paired with the M4 chip. However, sales fell short of expectations, with only 6 million units sold out of the targeted 10 million.
The underwhelming demand for OLED iPad Pros has raised questions about the viability of OLED technology across Apple’s broader product lineup. With sales projections for OLED iPad Pros this year remaining modest, Apple appears hesitant to take a similar risk with its popular MacBook Air. As a result, the launch of the OLED MacBook Air has been pushed back to 2029.
Price Concerns and Production Challenges
The MacBook Air is known for its affordability, selling approximately 20 million units annually. However, mass-producing tandem OLED displays—necessary for devices like the MacBook Air—is costly, which could drive up prices and hurt sales. This issue mirrors the M4 iPad Pro’s pricing challenges, where a high price point may have contributed to its underperformance.
To address the gap created by the OLED MacBook Air’s delay, Apple is reportedly developing a MacBook Air with an oxide thin-film transistor (TFT) LCD display. This move could provide a more cost-effective alternative while maintaining the Air’s reputation as a budget-friendly option.
What’s Next for Apple?
Despite the setbacks with the MacBook Air, plans for the 16-inch touchscreen MacBook Pro, slated for release in 2026, remains on track. This device could offer an early glimpse into Apple’s approach to integrating advanced display technologies into its laptops without compromising on quality or affordability.
For now, Apple fans will need to exercise patience as the company works to balance cutting-edge innovation with market demand and production costs. The OLED MacBook Air may still be on the horizon, but it’s clear that Apple is treading carefully to ensure its success.
Leave a Reply